iNetGolf News, Information, and Articles
iNetGolf, through service, news, and information, is dedicated to helping the golf industry transition into a better tomorrow. Through innovative service offerings, news, and media distribution, this platform is singularly focussed, yet broadly aware of how changing technology is affecting business relationships. Every business is faced with the same basic challenges, but the golf industry has specific hurdles to overcome, primarily competition for declining play. Through this platform we will serve, educate, inform, and lead our golf partners into the next generation of golf economy.
An over-saturation of golf course property during the the real estate boom of the 90s coupled with a reduction of active golfers from approximately 30 million in 2005 to just over 24 million in 2013 has created stress on the industry. Many courses have already failed and others are teetering on the brink. This looming situation coupled with changing communications technology and user engagement habits creates unique challenges.
Reaching and informing previous and new golfers is of major importance for every golf entity. Much progress is being made to engage youth, but little has been achieved to retain young adults and middle-aged golfers. Engaging and addressing the challenges they face is foremost in priority. The elements of time, difficulty of the game, and expense are often identified as key issues. But, there are other areas not be overlooked.
International interest in United States golf continues to rise as golf in Europe and Asia continues to grow. Reaching and engaging these interested new (to American golf) golfers has definite promise. Other areas of interest include millions of handicapped golfers with interest in playing the game. The most successful courses of tomorrow will engage and accommodate “differently abled” golfers. Just these two sources of potential play represent enough golfers to ease the pain of the American golf industry.
Helping our golf partners reach and engage new business, while preparing to meet the technological changes in user engagement is our mission at iNetGolf. Providing up-to-date news and information about the changing industry is a vital part of the equation. If you would like to contribute news, articles, and commentary contact us HERE. We welcome your feedback.
Golf Talk Radio-Harnessing the Power
The internet has changed the value of golf talk radio, giving the medium new life. Just as practically every other aspect of traditional logic seems to give way to digital thinking, one of the oldest forms of communications, (radio) finds new footing...again. In this...
Managing Your Business for Tomorrow
Managing Your Business Today for the Challenges of Tomorrow The time has come to concentrate on managing your business for tomorrow and preparing for the obvious challenges coming our way. We hear prospective clients say things like, "I have to survive today before, I...
Gaining Market Share Aggressive But Fair
Gaining Market Share - What's Fair and What's Not Everyone should be focussing on gaining market share in the flat golf economy we're experiencing. Some prefer to describe the current golf economy as declining, we prefer to call the surge we saw a few years ago a...
iPhones, iPads, and Android Mobile Devices Users
iPhone, iPad, and Android mobile devices users are changing the way the world interacts with business. You can bet the golf industry will be no exception. Not since the advent of radio and television has changing technology had so much potential impact. Perhaps the...
The Future of Golf Vacation Packaging
Golf vacation packaging has been the topic of mounting concern lately, and rightfully so. There are continued advancements in online tee time booking and an existing plethora of online accommodations engines from which to choose. Many smaller groups are already...
Chinese Investments In American Golf Continue – Timing Couldn’t Be Better
The third wave of Asian investment in American golf is well underway with the Chinese following earlier interest and purchases by Japan and Korea. The timing couldn't be better for many courses left struggling and / or bankrupt after the great recession. Not bad...