If so many international golfers are interested in American golf, where are they, and how can they be reached? Great questions! The United States golf industry needs to cultivate more play to regain its health. In addition to getting more play from current golfers,...
There is a conversion crisis upon us. There’s a lot of buzz in the web design industry nowadays about this so-called traffic conversion crisis. We’ve touched on the web-search attention deficit disorder that lately seems to be affecting the general...
The question of how to measure return on investment for digital marketing comes up in almost every related discussion lately. The fact is, ROI often involves too many variables outside the control of most agencies, especially when it is related to the sales of...
Every public course in America is looking for the secret to getting more rounds of golf. Here’s a hint…the secret is NOT doing the same things you’ve been doing for the past 25 years. Einstein’s definition of insanity is “Doing the same...
Widespread global interest in the United States golf industry has the potential to not only boost future rounds and the bottom line, it may save some failing courses from extinction. Foreign buyers, especially Asian buyers are taking advantage of some deeply...
Along with other types business, the golf industry is faced with a digital emergency. The evolution of communication has hit warp speed at least a couple of times throughout history, but nothing compares to the rapid change in technology we’re seeing today. The...
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